For Serviceplan Dubai

AD Oussama Founi

A series of editorial Ads made for Serviceplans Dubai. They did a collaboration with Dubai Science Park & Thrive Wellbeing Center.

66% of mental health issues go undiagnosed in the Middle East region. Due to low awareness, people mistake the symptoms of depression as flaws in themselves. Our campaign aims to connect with those who’re suffering from these symptoms and direct them to a PHQ-9 depression test, to determine if they should seek professional help.